A bit about me.
I'm Gregor. I live in Slovenia with my wife and our four kids. I've spent twelve years building commerce systems for distributors, manufacturers, and specialty retailers. I love the sea. Someday I'd like to own a catamaran.
the personal bit.
Married for over fifteen years. Four kids. They keep me grounded and remind me, daily, that the most interesting systems aren't on a screen.
I'm based in Slovenia. Small country, good food, mountains and sea both within a two-hour drive. The sea is the one I keep going back to. The biggest item on my long-term wish list is a catamaran. Some day, if time and money permit.
This site is where I write about the other thing I spend a lot of time on: building software. It's a working journal, not a portfolio. I publish when I have something honest to say.
the work, in plain language.
My day job is supporting eCommerce to be optimized for business needs. Magento 2 mostly, with Hyvä on frontend where possible.
I'm not a researcher. I'm an executioner using full power of AI to help eCommerce, from coding, research, and advice (with enormous help from Claude) all the way to automation of processes using AI where it makes sense.
how i think about clients.
three audiences keep showing up in my inbox. i write for them by name, even if they never realise it.
senior it leaders
cio / svp it / director of it at $50m to $500m b2b distributors and manufacturers. they care about vendor risk, audit trail, and what happens when the vendor's lead engineer leaves. they read at 9pm on an ipad, sometimes print.
marketing & digital leaders
vp marketing, head of ecom at $50m to $500m consumer brands. they care about conversion, site speed, agency velocity, and not breaking things during black friday. they read on iphone between meetings.
owner-operators
founders and partners at $5m to $100m specialty retailers. they care about p&l impact, long-term trust, and whether you've been on their side of the table. they read on iphone in the store.
what i do not do.
- shopify migrations. not my craft. i'll refer you.
- headless rebuilds when your team can't maintain a custom front end. that's a 3-year story that ends badly. switching to Hyvä? let me know.
- "strategy" as a deck. if there's no working code and no measured outcome, i don't have anything to sell you.
- nonprofits or d2c brands under $1m revenue. genuinely better served by a freelancer who knows shopify well.
about this journal.
this is a working journal, not a content strategy. i publish when i have something to say, usually a worked example, a measured outcome, or a piece of code i wish someone had written down before i had to. usually fortnightly. sometimes monthly. occasionally three posts in a week if a project breaks something interesting.
every long post has two reading modes. a decisions track for it leaders and an implementation track for engineers. both visible by default. choose your scroll. nothing is gated. nothing is hidden behind a calendar booking. there is no newsletter.